Know Your Coffee
The Grower
Mr. Vinay – a young coffee grower blending tradition with passion.
Vinay is a young coffee farmer based near Kalpetta in Wayanad, Kerala. With 4 years of experience and a full 25-acre estate under coffee, he’s diving deep into the world of farming—learning, experimenting, and building his own path, one harvest at a time.
He’s open to exploring better harvesting methods, tech solutions, and smarter ways to deal with labour and climate issues. As part of the NeuGen Growers Initiative from 17AD Coffee, Vinay is now using Canopy AI to support decision-making on his plantation.
The coffee
Wayanad Robusta
Wayanad Robusta, single-origin and shade-grown, was procured on July 11, 2025, from 25-acre plantation, located in Kalpetta, Wayanad, Kerala. The dry coffee berries were sourced directly from on-farm warehouse, ensuring traceability and freshness.
An initial inspection was conducted to verify quality, moisture content, and origin. The berries were weighed using an electronic scale and packed in plastic bags for onward transportation.
The process
Roasting summary
The dry Wayanad Robusta berries were processed at a certified facility in Chundale, Wayanad, following a structured, quality-controlled workflow:
- Berries were re-weighed upon arrival to verify consistency.
-Twigs, dried leaves, and other debris were removed using a Bucket Elevator system.
– The outer skin (exocarp) was removed, followed by oscillating separation for a cleaner output.
– Moisture levels were measured to ensure optimal post-processing quality.
– Beans were sorted by size and quality using a Vibro Grader.
– Select beans were roasted at controlled temperatures to enhance flavor and aroma.
– After cooling, beans underwent quality analysis before being ground for drip coffee.
– Sensory evaluation was conducted to assess flavor, aroma, and overall profile.
– The final product was packed with complete traceability, including a QR code linking back to the grower and origin details.
For the real nerds
Roast Curve
This batch of single-origin Robusta was roasted on July 14, 2025
We hit first crack at 2:35 and wrapped up at 2:36, locking in a deeper roast profile. The beans moved beautifully through yellow, tan, and brown stages, and we pulled them just as the roast hit its peak—bringing out bold, full-bodied flavors with low acidity and a toasty finish.
This roast leans into the City Plus to Full City range, giving you that rich, rounded taste perfect for espresso, moka pot, or strong drip coffee.
The connect
Giving back to the grower
By choosing 17AD Coffee, you become part of a story that spans generations, connects you to our group of farmers and farms, and supports ethical and sustainable agriculture.
Thank you for making this journey with us, from our farm to your cup.